LANGHORNE, PA (September 28, 2017) – Pop Warner Little Scholars, Inc., the nation’s oldest and most prominent youth football, cheer and dance organization, and DICK’S Sporting Goods, a leading omni-channel sporting goods retailer, this week announced a major, comprehensive partnership.

The agreement is part of Pop Warner’s initiative to forge relationships with the most forward-thinking companies as they work jointly to enhance the youth sports experience.

Under the new partnership, DICK’S becomes the Official Sporting Goods Retailer, Official Football Uniform Provider, Official League Registration Provider, Official National Data Center Provider and Official Technology Provider of Pop Warner and its teams, squads and participants. DICK’S will also become Participating Sponsor of the Pop Warner Regional Championships and Pop Warner Super Bowl, as well as the National Cheer & Dance Championships.

“We’re excited to enter into a new partnership with Pop Warner and welcome them into the DICK’S Team Sports HQ family of youth sports partners,” said Ed Plummer, Senior Vice President, DICK’S Team Sports HQ. “As DICK’S Team Sports HQ continues to expand we are proud to serve as a one stop shop for the Pop Warner community offering technology, uniforms, FanWear and registration services at the local, regional and national level.”

Through DICK’S Team Sports HQ, an all-in-one digital platform that serves over 4 million youth athletes, coaches and fans through partnerships with Little League Baseball and Softball, PONY Baseball and Softball, American Youth Soccer Association (AYSO) and Soccer Association for Youth (SAY), the nation’s Pop Warner teams and associations can create smart, personalized websites with online registration, order custom uniforms and FanWear, and access donations and sponsorships.  

“We’re very proud to partner with what we consider one of the most iconic and trusted brands in sports. Our relationship with DICK’S will benefit Pop Warner members in so many ways, from uniforms and equipment to registrations and communications,” said Jon Butler, executive director of Pop Warner Little Scholars. “Strategic relationships with respected brands like DICK’S are critical in our commitment to providing young people with the very best experiences in youth sports.